Confidence and happiness in building your family.

For questions about fertility to pregnancy to life with a new baby we've got your back. That's our founding principle: Blend evidence based knowledge with a modern, approachable voice for every step in the path to parenthood.

WE'RE HERE TO HELP.

We founded preconceive on the premise that current parenting and fertility resources are '88 and out-of-date. We are tossing preconceived notions of what this space needs to look like and reinventing it from the bottom up.

Our Story

It all began at a dinner amongst girlfriends. Sitting around the table, the topic of conversation was BABIES. Some of us had them, some of us were trying to have them, some of us knew we were nowhere ready to have them. No matter where we were, we had tons of questions. "Is that really what happens in the delivery room?" "What is an AMH test?" "Should I freeze my eggs?" "How many times a day is this baby going to eat?!"  Lucky for us, there to answer all of our questions was our best friend Martha, an OB/GYN at Cornell. Sitting at the table with us, she explained it all. She decoded everything by blending her vast medical knowledge with the voice of a trusted friend. What would we do if we didn’t have Martha to give it to us straight?

And with that, the idea for preconceive was born. Everyone deserves a Martha. We all need that trusted resource and friend, someone that happily provides smart, straightforward answers to all our questions. Preconceive provides exactly that through individualized one-on-one sessions, and small group classes.